Turkington Public Relations

This morning I read an interesting article on social media entitled "One brain to rule them all" by William Wolfe-Wylie of the Toronto Sun. The article notes that in today's world the response to events and news stories can be instantaneous. Facebook groups and fan pages can be set up for virtually any cause to attract those of 'like mind' so they can vent.

Wolfe-Wylie argues that, "...social media, rather than promoting independent thought, helps us to figure out what everyone else things and then agree with them."

He goes on to say, "This is nothing new. People have always been friends with those who share similar values and points of view."

He is right when he suggests that this trend holds in the online environment as well as in our physical interactions.

Communicators on behalf of brands, organizations and personalities do well to keep this in mind when planning their communications activities.