Turkington Public Relations

Building your brand through traditional & social media

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5 content marketing hacks for busy writers

Posted on February 20, 2022 at 12:15 PM

Some great tips in this article. You’ve got to communicate value in your messaging and you have to show passion about what you do.

- Stop selling and start serving.

- Tell stories that you like to tell.

- Follow content trends.

Check out the full article here: https://www.prdaily.com/5-content-marketing-hacks-for-busy-writers


Marketing Communications Myths Debunked

Posted on January 29, 2022 at 11:35 PM

This interesting article debunks six common marketing and communications myths. In my experience, there is no silver bullet to communicating your key messages to clients and potential clients. It is a mix of activities that creates multiple points of contact and builds a relationship, which leads to trust and long term engagement.

  • Myth #1: SEO is Dead
  • Myth #2: Email Marketing Doesn’t Work
  • Myth #3: You Don’t Need to Use More than One Social Channel
  • Myth #4: Marketing is the Same as Advertising
  • Myth #5: Marketing is Only for New Customers
  • Myth #6: Results are Fast in the Digital Space


What we can learn from our personal relationships and apply to PR

Posted on January 22, 2022 at 3:20 PM

I've written before about how you need to know your audience in order to be able to communicate effectively. In fact, many #marketing and #communications experts have said the same thing in different ways in many different articles you can find online. It's easy to say, but is it so easy to do?

It actually is...

The secret to being a good communicator is to be a good listener. Our best personal relationships with friends are often so because of this. During our conversations, we hear each other, pick up on each other's needs and offer support and encouragement accordingly.

The same approach can be applied when preparing #keymessages to communicate on behalf of your #brand, #product or #service. With #socialmedia, it's even easier to do today. And, there are tools out there to help you do it.

Hearing your audience not only helps you understand their needs and refine your message, it can help you engage with them more effectively.

Four PR trends to focus on in 2021

Posted on January 16, 2021 at 8:05 PM

Just finished reading an interesting article in on Media Update's website about some of the upcoming PR trends in 2021. If there is one thing that the COVID-19 pandemic taught us, it's the importance of knowing how to communicate properly in a crisis. To do this you need to have a crisis communications plan. This is just as important now as it was in 2020. Another one of the trends mentioned in the article is the increasing power of digital media and the need for PR to embrace it.

You can read the full article here: http://bit.ly/3swkjaS

Communicating during COVID-19

Posted on September 19, 2020 at 2:50 PM

When communicating in a crisis, it is critically important to have clear, concise, easy to understand messages.

And, for the most part, we have seen that during the COVID-19 pandemic.

The one key area where there has been confusion is around the messaging on gathering sizes. We all know that COVID-19 spreads when people are crowded together in confined spaces. But many Ontarians became confused when the province introduced social bubbles of 10 people. On top of this, the province was advocating indoor gathering sizes of 50 people and outdoor gathering limits of 100 people.

However, the recent announcement of more restrictive gathering limits is much clearer (10 indoors and 25 outdoors). Read the details here.

Overall, all levels of government have been effective in communicating the golden rules:


  1. Wash hands.
  2. Practise physical distancing (stay 2m apart).
  3. Wear a face mask when required.
By working together, people throughout Ontario can dictate the severity of this second wave of COVID-19.


Withstand market uncertainty and grow your brand visibility

Posted on September 19, 2020 at 1:15 PM

Now, more than ever, it is important to be 'out there' talking about your brand. With economic uncertainty becoming the 'buzz word' again there is a danger that companies and individuals will stop spending and cause the economy to grind to a halt.

Talk about the value and benefits of your products and services. Continue to use social media and traditional media to engage and connect with your customer base. By interacting with your client base through these mediums, you can identify opportunities for providing solutions and services they still need even though they're cutting back. Help them get through these difficult times and they'll remain your loyal customers when the 'good times' return.

Use social media to connect with journalists

Posted on May 21, 2019 at 4:10 PM

Public Relations works best when you build relationships with journalists. Doing this ensures that you're seen as a credible source of information. Soon, reporters will start to contact you regularly as a resource for their stories.

Social Media can be used to build and maintain relationships with reporters. Share their articles, like their posts, help them to build visibility for stories that aren't just about you, your product or service.

Don't forget, it's not always about pitching journalists. Take the time to listen as well. Soon your relationship with them will be more like a two-way bridge than a megaphone.

Public relations requires strategic thinking

Posted on May 19, 2019 at 7:35 PM

As public relations professionals, it's important that we think strategically. It's easy to slip into tactical thinking. But we must remember the bigger picture.

Paul J. H. Shoemaker breaks down the six habits that you need to have to be a true strategic thinker in his book "Six Habits of True Strategic Thinkers." They are:

  • Anticipate
  • Think critically
  • Interpret
  • Decide
  • Align
  • Learn

How should you answer media questions?

Posted on May 16, 2019 at 1:10 PM

Always keep in mind that your answers to journalists' questions need to provide value. Taking the time to develop an answer that provides details and the information they are seeking will increase the likelihood of your spokespeople being quoted.

Don't be afraid to tell them that you will have to look for the information that they need and get back to them. Then do so and reach out to the reporter in a timely manner. They will appreciate that you have made the effort to provide them with current, accurate details that they can use in their story. http://bit.ly/2WbDxoG

Conservative Leader Andrew Scheer stops by Oakville Tim Hortons

Posted on May 12, 2019 at 4:20 PM

Just this week, Conservative Party of Canada leader Andrew Scheer stopped by Oakville. We were able to snag an quick interview with him for the local media. You can check out the resulting article here.