Turkington Public Relations

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Peter's Blog

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A clear message is essential in everything you do...

Posted on April 4, 2019 at 1:45 PM Comments comments (0)

Recently I've heard people speculate that public relations is a dying profession. Nothing could be farther from the truth. In fact, there's nothing more important to the growth of a brand than how you communicate its value. That's public relations.


Those who say public relations is dead only view the tactical side of the profession - to them it's all about media releases. Most of them think that PR is simply writing a release and posting it on the internet. In reality, there...

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A completely mismanaged crisis...

Posted on March 19, 2019 at 9:30 PM Comments comments (0)

At every stage of the SNC Lavalin scandal, Canadian Prime Minister JustinTrudeau has made the wrong communications decisions. His messages have been mixed and muddled and he has not been able to establish a clear narrative. Now shutting down the Justice Committee investigation communicates only one thing. That Trudeau has something to hide. bit.ly/2OeUF6T

The role of a PR professional...

Posted on March 17, 2019 at 9:00 PM Comments comments (0)

PR professionals should act as a bridge between their clients/organizations and journalists. The goal should be to make their job easier and tell a story that is of value to their audiences. bit.ly/2FjY7tZ

The forgotten audience during a corporate crisis...

Posted on March 13, 2019 at 1:45 PM Comments comments (0)

When it comes to crisis communications we often think about how to get the organization's key messages to external audiences like the media. But we should never forget another important audience, employees. Here's a helpful article that outlines how to make sure that your employees are kept up to speed during a crisis situation. http://bit.ly/2O0GuSC

A few things to know about news conferences

Posted on February 1, 2019 at 12:10 PM Comments comments (0)



A news conference is a media event to which newsmakers invite journalists to hear them speak and, afterwards, ask questions.


There are two main reasons for holding a news conference.


  1. So a newsmaker who gets many questions from reporters can answer them all at once.
  2. So an organization that thinks it has a newsworthy announcement, launch, or p...
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Identifying your audience

Posted on January 21, 2019 at 7:50 PM Comments comments (0)



Before implementing any kind of public relations campaign, it is important to know who you are speaking to.


In short, you must identify your target audiences.


These are the people who will be impacted by the key messages you’re planning to communicate. The more information you can gather on each stakeholder group the easier it will be t...

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Get the creative writing juices flowing

Posted on January 18, 2019 at 11:30 PM Comments comments (0)

Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc



PR Best Practices

Posted on January 15, 2019 at 11:30 PM Comments comments (0)

Good practices for all communicators to remember. I especially like the advice to think like a journalist and to pay attention to the type of emails you would skip in your own inbox. Self awareness can improve your pitching. http://ow.ly/1rBs30nk4JN



The Power of Brand Advocates

Posted on January 12, 2019 at 6:50 PM Comments comments (0)

Some valuable insights in this article on the power of brand advocates. Public Relations is key to building a sustainable roster of brand advocates for your product or service. http://ow.ly/FcHX30ni1mN



PR is an investment

Posted on January 12, 2019 at 4:20 PM Comments comments (0)

On a number of occasions I have come across people and organizations who view public relations / corporate communications in much the same way as advertising. They expect to see instant results.


When you place an ad you know when and where it will appear. In fact, you will even be able to pick the dates or length of time you would like the ad to run. You'll also know exactly what size it will be.


With public relations, you won't know exactly when and w...

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