Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

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A few things to know about news conferences

Posted on February 1, 2019 at 12:10 PM Comments comments (0)



A news conference is a media event to which newsmakers invite journalists to hear them speak and, afterwards, ask questions.


There are two main reasons for holding a news conference.


  1. So a newsmaker who gets many questions from reporters can answer them all at once.
  2. So an organization that thinks it has a newsworthy announcement, launch, or p...
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Identifying your audience

Posted on January 21, 2019 at 7:50 PM Comments comments (0)



Before implementing any kind of public relations campaign, it is important to know who you are speaking to.


In short, you must identify your target audiences.


These are the people who will be impacted by the key messages you’re planning to communicate. The more information you can gather on each stakeholder group the easier it will be t...

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Get the creative writing juices flowing

Posted on January 18, 2019 at 11:30 PM Comments comments (0)

Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc



PR Best Practices

Posted on January 15, 2019 at 11:30 PM Comments comments (0)

Good practices for all communicators to remember. I especially like the advice to think like a journalist and to pay attention to the type of emails you would skip in your own inbox. Self awareness can improve your pitching. http://ow.ly/1rBs30nk4JN



The Power of Brand Advocates

Posted on January 12, 2019 at 6:50 PM Comments comments (0)

Some valuable insights in this article on the power of brand advocates. Public Relations is key to building a sustainable roster of brand advocates for your product or service. http://ow.ly/FcHX30ni1mN



PR is an investment

Posted on January 12, 2019 at 4:20 PM Comments comments (0)

On a number of occasions I have come across people and organizations who view public relations / corporate communications in much the same way as advertising. They expect to see instant results.


When you place an ad you know when and where it will appear. In fact, you will even be able to pick the dates or length of time you would like the ad to run. You'll also know exactly what size it will be.


With public relations, you won't know exactly when and w...

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2019 Courage Polar Bear Dip A Win on All Fronts

Posted on January 8, 2019 at 8:40 PM Comments comments (0)



Well... January 1 has come and gone and so has another Courage Polar Bear Dip. This year's event was another huge success. The event surpassed the goal of raising $120,000 for fresh water projects in the Democratic Republic of the Congo and Iraq. 2019 was also a great year for the Courage Polar Bear Dip's media coverage. The...

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Harness Your Most Powerful Communications Tool...Your Email List

Posted on August 22, 2018 at 5:25 PM Comments comments (0)



If you have been in business for even a short while, the chances are that you have collected a number of email addresses from people who are interested in your product or service. This is gold! These are people who are interested in what you offer. In other words, they’re a ‘warm lead’. So you need to nurture t...

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Trudeau government slapped down by federal court on clinical data secrecy

Posted on July 14, 2018 at 12:30 AM Comments comments (0)

Trudeau government slapped down by federal court on clinical data secrecy


July 13, 2018, OAKVILLE - In its first test in court Vanessa’s Law: The Protecting Canadians from Unsafe Drugs Act passed with flying colours on July 9th.


Yet it was not a big pharma company in federal court arguing against the transparency provisions in a law all parties supported without dissent in both houses of parliament, b...

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Congratulations to Oakville's MPP

Posted on July 13, 2018 at 12:05 AM Comments comments (0)

Today, my congratulations go out to Stephen Crawford. Stephen has just been sworn in as Oakville’s new MPP. Having worked with Stephen, as his campaign manager, for more than a year from his nomination campaign to the general election I know that he is going to do an amazing job representing the people of Oakville and Ontario at Queen’s Park.


Over the past year, I have been impressed with Stephen’s work ethic and willingness to listen to people’s conc...

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