Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

Marketing Communications Myths Debunked

Posted on January 29, 2022 at 11:35 PM

This interesting article debunks six common marketing and communications myths. In my experience, there is no silver bullet to communicating your key messages to clients and potential clients. It is a mix of activities that creates multiple points of contact and builds a relationship, which leads to trust and long term engagement.

  • Myth #1: SEO is Dead
  • Myth #2: Email Marketing Doesn’t Work
  • Myth #3: You Don’t Need to Use More than One Social Channel
  • Myth #4: Marketing is the Same as Advertising
  • Myth #5: Marketing is Only for New Customers
  • Myth #6: Results are Fast in the Digital Space


What we can learn from our personal relationships and apply to PR

Posted on January 22, 2022 at 3:20 PM

I've written before about how you need to know your audience in order to be able to communicate effectively. In fact, many #marketing and #communications experts have said the same thing in different ways in many different articles you can find online. It's easy to say, but is it so easy to do?

It actually is...

The secret to being a good communicator is to be a good listener. Our best personal relationships with friends are often so because of this. During our conversations, we hear each other, pick up on each other's needs and offer support and encouragement accordingly.

The same approach can be applied when preparing #keymessages to communicate on behalf of your #brand, #product or #service. With #socialmedia, it's even easier to do today. And, there are tools out there to help you do it.

Hearing your audience not only helps you understand their needs and refine your message, it can help you engage with them more effectively.

Communicating during COVID-19

Posted on September 19, 2020 at 2:50 PM

When communicating in a crisis, it is critically important to have clear, concise, easy to understand messages.

And, for the most part, we have seen that during the COVID-19 pandemic.

The one key area where there has been confusion is around the messaging on gathering sizes. We all know that COVID-19 spreads when people are crowded together in confined spaces. But many Ontarians became confused when the province introduced social bubbles of 10 people. On top of this, the province was advocating indoor gathering sizes of 50 people and outdoor gathering limits of 100 people.

However, the recent announcement of more restrictive gathering limits is much clearer (10 indoors and 25 outdoors). Read the details here.

Overall, all levels of government have been effective in communicating the golden rules:


  1. Wash hands.
  2. Practise physical distancing (stay 2m apart).
  3. Wear a face mask when required.
By working together, people throughout Ontario can dictate the severity of this second wave of COVID-19.


Withstand market uncertainty and grow your brand visibility

Posted on September 19, 2020 at 1:15 PM

Now, more than ever, it is important to be 'out there' talking about your brand. With economic uncertainty becoming the 'buzz word' again there is a danger that companies and individuals will stop spending and cause the economy to grind to a halt.

Talk about the value and benefits of your products and services. Continue to use social media and traditional media to engage and connect with your customer base. By interacting with your client base through these mediums, you can identify opportunities for providing solutions and services they still need even though they're cutting back. Help them get through these difficult times and they'll remain your loyal customers when the 'good times' return.

Use social media to connect with journalists

Posted on May 21, 2019 at 4:10 PM

Public Relations works best when you build relationships with journalists. Doing this ensures that you're seen as a credible source of information. Soon, reporters will start to contact you regularly as a resource for their stories.

Social Media can be used to build and maintain relationships with reporters. Share their articles, like their posts, help them to build visibility for stories that aren't just about you, your product or service.

Don't forget, it's not always about pitching journalists. Take the time to listen as well. Soon your relationship with them will be more like a two-way bridge than a megaphone.

Define, persuade, attract...

Posted on May 1, 2019 at 7:20 PM

I often talk about knowing your audience. And it's worth returning to again since it's so important. In the social media age, the rush to get information out can mean less consideration of one's target audience.

Before you can properly persuade people that your product or service is the one that best meets their needs, you need to be sure you're talking to the right people. If your not, your message might as well be falling on deaf ears.

Take the time to research what your customers habits are. Find out what they read, watch and listen to.

Get the creative writing juices flowing

Posted on January 18, 2019 at 11:30 PM

Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc

Harness Your Most Powerful Communications Tool...Your Email List

Posted on August 22, 2018 at 5:25 PM

If you have been in business for even a short while, the chances are that you have collected a number of email addresses from people who are interested in your product or service. This is gold! These are people who are interested in what you offer. In other words, they’re a ‘warm lead’. So you need to nurture them by offering nuggets of your expertise in regular email newsletters. This will help you hang on to them for the long term and eventually turn them into ‘ambassadors’ for your brand who will share your message with their networks.

Email will allow you to engage your network in a two way conversation. You can inform them when new products are available or drive traffic to your website when a new blog has been posted.

And, unlike social media platforms such as Google or Facebook, your email list offers stability. Social media networks may change their algorithms and negatively impact the reach of your communications. Suddenly you may not be able to reach as much of your audience as you used to. You own your email contacts. Social media platforms used to reach potential customers own the audience and can take it away from you at any time.

So, protect yourself from the volatility of search algorithms on social platforms and ensure that a higher number of engaged audience members view your content on a consistent basis. Take every opportunity possible to ask people that interact with your business to provide an email address and keep growing your email list.

Building Your Brand Through the Right Mix of Marketing and PR

Posted on July 2, 2017 at 4:30 PM

I am pleased to be presenting a lunch and learn with the Oakville Chamber of Commerce. On August 25, I’ll be talking about how businesses can build their brands through the right mix of marketing and public relations.

Many people thing that marketing and public relations are mutually exclusive. In fact, brands do better when they find the right mix. With the right mix of marketing and PR, brands can build both visibility and credibility, which leads to sales and profit.

To learn more, join us on August 25. REGISTER HERE TO ATTEND!

Maybe it's time to rethink how you look at content

Posted on January 22, 2017 at 3:20 PM

Content marketing isn't a cookie cutter solution. You've to to do what works best for your organization. And what's best isn't just spewing out any old content to stay on the radar. It's got to be targeted and resonate with your audiences. Take your time, look at what works and what doesn't and then move forward. This is an informative article from Adam Kleinberg in AdWeek. http://bit.ly/2jmnhKQ