|Posted on May 1, 2019 at 7:20 PM|
I often talk about knowing your audience. And it's worth returning to again since it's so important. In the social media age, the rush to get information out can mean less consideration of one's target audience.
Before you can properly persuade people that your product or service is the one that best meets their needs, you need to be sure you're talking to the right people. If your not, your message might as well be falling on deaf ears.
Take the time to re...Read Full Post »
|Posted on April 4, 2019 at 1:45 PM|
Recently I've heard people speculate that public relations is a dying profession. Nothing could be farther from the truth. In fact, there's nothing more important to the growth of a brand than how you communicate its value. That's public relations.
Those who say public relations is dead only view the tactical side of the profession - to them it's all about media releases. Most of them think that PR is simply writing a release and posting it on the internet. In reality, there...Read Full Post »
|Posted on March 19, 2019 at 9:30 PM|
At every stage of the SNC Lavalin scandal, Canadian Prime Minister JustinTrudeau has made the wrong communications decisions. His messages have been mixed and muddled and he has not been able to establish a clear narrative. Now shutting down the Justice Committee investigation communicates only one thing. That Trudeau has something to hide. bit.ly/2OeUF6T
|Posted on March 17, 2019 at 9:00 PM|
PR professionals should act as a bridge between their clients/organizations and journalists. The goal should be to make their job easier and tell a story that is of value to their audiences. bit.ly/2FjY7tZ
|Posted on March 13, 2019 at 1:45 PM|
When it comes to crisis communications we often think about how to get the organization's key messages to external audiences like the media. But we should never forget another important audience, employees. Here's a helpful article that outlines how to make sure that your employees are kept up to speed during a crisis situation. http://bit.ly/2O0GuSC
|Posted on February 1, 2019 at 12:10 PM|
A news conference is a media event to which newsmakers invite journalists to hear them speak and, afterwards, ask questions.
There are two main reasons for holding a news conference.
|Posted on January 21, 2019 at 7:50 PM|
Before implementing any kind of public relations campaign, it is important to know who you are speaking to.
In short, you must identify your target audiences.
These are the people who will be impacted by the key messages you’re planning to communicate. The more information you can gather on each stakeholder group the easier it will be t...Read Full Post »
|Posted on January 18, 2019 at 11:30 PM|
Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc
|Posted on January 15, 2019 at 11:30 PM|
Good practices for all communicators to remember. I especially like the advice to think like a journalist and to pay attention to the type of emails you would skip in your own inbox. Self awareness can improve your pitching. http://ow.ly/1rBs30nk4JN
|Posted on January 12, 2019 at 6:50 PM|
Some valuable insights in this article on the power of brand advocates. Public Relations is key to building a sustainable roster of brand advocates for your product or service. http://ow.ly/FcHX30ni1mN