Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

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Get the creative writing juices flowing

Posted on January 18, 2019 at 11:30 PM

Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc

PR Best Practices

Posted on January 15, 2019 at 11:30 PM

Good practices for all communicators to remember. I especially like the advice to think like a journalist and to pay attention to the type of emails you would skip in your own inbox. Self awareness can improve your pitching. http://ow.ly/1rBs30nk4JN

The Power of Brand Advocates

Posted on January 12, 2019 at 6:50 PM

Some valuable insights in this article on the power of brand advocates. Public Relations is key to building a sustainable roster of brand advocates for your product or service. http://ow.ly/FcHX30ni1mN

PR is an investment

Posted on January 12, 2019 at 4:20 PM

On a number of occasions I have come across people and organizations who view public relations / corporate communications in much the same way as advertising. They expect to see instant results.

When you place an ad you know when and where it will appear. In fact, you will even be able to pick the dates or length of time you would like the ad to run. You'll also know exactly what size it will be.

With public relations, you won't know exactly when and where it will appear (initially) and you won't know how long any resulting article might be.

Public Relations is about investment. Investment of time, building relationships and building trust. Professionals in the communication field help to manage these investments on behalf of their clients.

Reporters need to know that you are a reliable resource. They need story ideas from you that are targeted towards the audience of their particular publication/media outlet. PR professionals work to ensure that these requirements are met through keeping media contacts cross numerous industries.

At times, there will be a lot of back and forth with reporters to work out the details of stories. It might take a few weeks, or even a few months, to nurse the story to eventual publication. There may be a number of angles that need to be covered. Different publications might look at the story from a different viewpoint or be interested in different aspects of the story.

The payoff in all of this is that articles published by local, regional and national media outlets will convey a lot more information about your product, service or organization. Not only will it re-enforce the marketing efforts already undertaken, it will create a buzz and provide credibility that marketing alone simply cannot provide.

2019 Courage Polar Bear Dip A Win on All Fronts

Posted on January 8, 2019 at 8:40 PM

Well... January 1 has come and gone and so has another Courage Polar Bear Dip. This year's event was another huge success. The event surpassed the goal of raising $120,000 for fresh water projects in the Democratic Republic of the Congo and Iraq. 2019 was also a great year for the Courage Polar Bear Dip's media coverage. The event was covered regionally and nationally in every major news outlet. A few of these are included below:

Oakville Beaver: Hundreds take icy plunge in Oakville's Courage Polar Bear Dip 2019

CTV Toronto: Participants in polar bear dip raise $120,000 for clean water initiatives

Global News Toronto: Over 700 people celebrated New Years2019 by jumping into Lake Ontario

Citytv: New Year's Day polar bear dips raise money for good causes

640am: Courage PolarBearDip 2019-Todd Courage on Arlene Bynon Show

CBC Metro Morning: Polar Bear Dip in Oakville going start for 34 years

Harness Your Most Powerful Communications Tool...Your Email List

Posted on August 22, 2018 at 5:25 PM

If you have been in business for even a short while, the chances are that you have collected a number of email addresses from people who are interested in your product or service. This is gold! These are people who are interested in what you offer. In other words, they’re a ‘warm lead’. So you need to nurture them by offering nuggets of your expertise in regular email newsletters. This will help you hang on to them for the long term and eventually turn them into ‘ambassadors’ for your brand who will share your message with their networks.

Email will allow you to engage your network in a two way conversation. You can inform them when new products are available or drive traffic to your website when a new blog has been posted.

And, unlike social media platforms such as Google or Facebook, your email list offers stability. Social media networks may change their algorithms and negatively impact the reach of your communications. Suddenly you may not be able to reach as much of your audience as you used to. You own your email contacts. Social media platforms used to reach potential customers own the audience and can take it away from you at any time.

So, protect yourself from the volatility of search algorithms on social platforms and ensure that a higher number of engaged audience members view your content on a consistent basis. Take every opportunity possible to ask people that interact with your business to provide an email address and keep growing your email list.

Trudeau government slapped down by federal court on clinical data secrecy

Posted on July 14, 2018 at 12:30 AM

Trudeau government slapped down by federal court on clinical data secrecy

July 13, 2018, OAKVILLE - In its first test in court Vanessa’s Law: The Protecting Canadians from Unsafe Drugs Act passed with flying colours on July 9th.

Yet it was not a big pharma company in federal court arguing against the transparency provisions in a law all parties supported without dissent in both houses of parliament, but our own federal government.

Dr. Peter Doshi, an Assistant Professor at Maryland University applied under Vanessa’s Law to obtain unpublished clinical trial data held by Health Canada in order to investigate the safety and efficacy of certain drugs including Tamiflu and Relenza, drugs sold to treat or help prevent the flu.

Health Canada, operating under their discretionary powers outlined in a Guidance Document, refused to accede to his request unless he signed a “confidentiality agreement that would prevent him from disseminating or publishing the information disclosed,” which he refused to do, and sought judicial review in federal court.

Mr. Justice Grammond rejected the government’s arguments and allowed his application, saying “Health Canada exercised its discretionary power set forth in section 21.1 (3) in a manner that contradicts the purpose of Vanessa’s Law, which is to improve clinical transparency.”

The court also decided that Health Canada fettered its own discretion, and failed to assess “the effects of its decision on Mr. Doshi’s freedom of expression” in sec 2(b) of The Canadian Charter of Rights and Freedoms.

“This is wonderful for Canadian patients, but a major embarrassment for the Liberal government and the people who are supposed to enforce the law – Health Canada officials,” says Terence Young Chair of Drug Safety Canada, father of Vanessa, who as MP conceived the law and carried it through parliament.

“It is very revealing, and disturbing that the Liberals would vote for Vanessa’s Law in both houses without dissent in 2014, yet refuse to pass key regulations for over 3 ½ years, and take the industry position against transparency today in federal court. This while 10,000 Canadians die yearly due to adverse drug reactions. This confirms we need an independent drug agency for Canada immune from political interference.”


For further information or interviews contact:

Peter Turkington

Turkington Public Relations


Congratulations to Oakville's MPP

Posted on July 13, 2018 at 12:05 AM

Today, my congratulations go out to Stephen Crawford. Stephen has just been sworn in as Oakville’s new MPP. Having worked with Stephen, as his campaign manager, for more than a year from his nomination campaign to the general election I know that he is going to do an amazing job representing the people of Oakville and Ontario at Queen’s Park.

Over the past year, I have been impressed with Stephen’s work ethic and willingness to listen to people’s concerns. Equally impressive is his ability to listen to advice and build consensus. This allowed us to break new ground during our year long election campaign and try things that have never been done in Oakville before, such as the development of one of the most comprehensive campaign communications strategies I’ve had the privilege of working with.

Communicating Stephen’s message to the community incorporated the perfect mix of face-to-face interaction, coordination of video, social media and traditional media, as well as digital advertising.

If you’re seeking election and would like a consultation, feel free to get in touch for more detail.

A couple of great segments with Healthy Crunch on The Morning Show on Global this week

Posted on June 29, 2018 at 4:50 PM

It was a great media week for ON Q Communications client Julie Bednarski, founder of The Healthy Crunch Company. Two segments on The Morning Show on Global Television. This was a wonderful way for Julie to reach a national audience with her expertise as a registered dietitian and also showcase her Healthy Crunch products.

Check out the segments here and here