|Posted on July 10, 2017 at 12:40 AM||comments (0)|
A great artice in OakvilleNews.org on the nomination of Stephen Crawford as the Ontario PC candidate for Oakville.
|Posted on July 2, 2017 at 4:30 PM||comments (0)|
I am pleased to be presenting a lunch and learn with the Oakville Chamber of Commerce. On August 25, I’ll be talking about how businesses can build their brands through the right mix of marketing and public relations.
Many people thing that marketing and public relations are mutually exclusive. In fact, brands do better when they find the right mix. With the right mix of marketing and PR, brands can build both visibility and credibility, which leads to sales and profit.
To learn more, join us on August 25. REGISTER HERE TO ATTEND!
|Posted on July 2, 2017 at 4:15 PM||comments (0)|
|Posted on April 23, 2017 at 1:40 PM||comments (0)|
It was good that the Easter long weekend provided a chance to relax and recharge. The week coming out of the long weekend was a busy one. Lots of media relations activities for the On Q Communications client, The Healthy Crunch Company, that I"m working with. We started out the week with showing Rogers Daytime york Region viewers how to make the perfect kale chip at home. Then there was a healthy snacking segment on Rogers Talk Local in Mississauga. And the week ended with interviews about healthy snacking on AM800 Windsor and Newstalk 1290 in London.
|Posted on April 23, 2017 at 1:30 PM||comments (0)|
This article provides some great tips on how to perfect your brand voice. For me, the one that jumps out most is "be a storyteller." http://bit.ly/2pT4YAD
|Posted on March 21, 2017 at 10:20 AM||comments (0)|
Turkington PR recently worked with Qn Q Communications to secure coverage for their client, CycleBar Leaside. CycleBar Leaside is the first CycleBar franchise in Canada and just opened up in March. This interview was secured for the Canadian franchisee, Doug Lennox. http://bit.ly/2n3OOna
|Posted on March 10, 2017 at 2:05 PM||comments (0)|
Mayura by Chef Ranveer Brar, celebrity chef and judge on Master Chef India, is now open for its soft-launch. See this artice detailing the launch on MyMississauga.ca - http://bit.ly/2mbhGsp.
|Posted on February 8, 2017 at 2:05 PM||comments (0)|
|Posted on January 24, 2017 at 10:45 AM||comments (0)|
Check out this great interview with Canadian Restaurant News, arranged in advance of the opening of Chef Ranveer Brar's first Canadian restaurant. Chef Brar is a world renowned chef from India and is also a celebrity judge on Master Chef India.
|Posted on January 22, 2017 at 3:50 PM||comments (0)|
It's becoming more and more common to hear about fake news stories being circulated online. As this trend continues to grow, I find people asking me more often about how we can combat it. When I ask them where they get their news, very few of them respond by telling me that they regularly read, watch or listen to the news. So clearly a large part of the problem is a low information population.
So what's the solution?
It's actually fairly simple. People need to pay more attention. They need to tune in to the world around them by reading a newspaper regularly (an e-newspaper works too) or catching news on the radio or even the 11 o' clock news at the end of the day. The more familiar people make themselves with news, over time, the more absurd the fake news stories that are being circulated will sound. Faced with an absurd story that doesn't seem to jive with other news stories they're now familiar with will cause people to think twice before hitting the share button on social media. It may even cause them to do a quick web search to see if there are other sources to back up the news that sounds 'out of wack.'
For me, my interest in the news and what was going on around me started in grade school when we had to bring in newspaper clippings and talk about them in front of the class. With so many low information people in the population, I doubt this is being done any more. But it should be. By encouraging people to follow the news as early as possible in life, we're encouraging them to engage in the world around them and learn from it.
What are you waiting for, go get your news fix! Problem solved!