Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

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Last week was a busy one...

Posted on April 23, 2017 at 1:40 PM

It was good that the Easter long weekend provided a chance to relax and recharge. The week coming out of the long weekend was a busy one. Lots of media relations activities for the On Q Communications client, The Healthy Crunch Company, that I"m working with. We started out the week with showing Rogers Daytime york Region viewers how to make the perfect kale chip at home. Then there was a healthy snacking segment on Rogers Talk Local in Mississauga. And the week ended with interviews about healthy snacking on AM800 Windsor and Newstalk 1290 in London.

Perfecting your brand voice...

Posted on April 23, 2017 at 1:30 PM

This article provides some great tips on how to perfect your brand voice. For me, the one that jumps out most is "be a storyteller." http://bit.ly/2pT4YAD

CycleBar Leaside interviewed by 24 hrs Toronto

Posted on March 21, 2017 at 10:20 AM

Turkington PR recently worked with Qn Q Communications to secure coverage for their client, CycleBar Leaside. CycleBar Leaside is the first CycleBar franchise in Canada and just opened up in March. This interview was secured for the Canadian franchisee, Doug Lennox. http://bit.ly/2n3OOna

Mayura by Chef Ranveer Brar covered in MyMississauga.ca

Posted on March 10, 2017 at 2:05 PM

Mayura by Chef Ranveer Brar, celebrity chef and judge on Master Chef India, is now open for its soft-launch. See this artice detailing the launch on MyMississauga.ca - http://bit.ly/2mbhGsp.

CycleBar Leaside interviewed by Leaside Town Crier

Posted on February 8, 2017 at 2:05 PM

A great article in the Leaside Town Crier based on an interview I  arranged for On Q Communications client CycleBar Leaside co-owner Doug Lennox. http://bit.ly/2kmuCut

Mayura Fine Indian Dining by Chef Ranveer Brar covered in Canadian Restaurant News

Posted on January 24, 2017 at 10:45 AM

Check out this great interview with Canadian Restaurant News, arranged in advance of the opening of Chef Ranveer Brar's first Canadian restaurant. Chef Brar is a world renowned chef from India and is also a celebrity judge on Master Chef India.


A simple way to identify and combat fake news

Posted on January 22, 2017 at 3:50 PM

It's becoming more and more common to hear about fake news stories being circulated online. As this trend continues to grow, I find people asking me more often about how we can combat it. When I ask them where they get their news, very few of them respond by telling me that they regularly read, watch or listen to the news. So clearly a large part of the problem is a low information population.

So what's the solution?

It's actually fairly simple. People need to pay more attention. They need to tune in to the world around them by reading a newspaper regularly (an e-newspaper works too) or catching news on the radio or even the 11 o' clock news at the end of the day. The more familiar people make themselves with news, over time, the more absurd the fake news stories that are being circulated will sound. Faced with an absurd story that doesn't seem to jive with other news stories they're now familiar with will cause people to think twice before hitting the share button on social media. It may even cause them to do a quick web search to see if there are other sources to back up the news that sounds 'out of wack.'

For me, my interest in the news and what was going on around me started in grade school when we had to bring in newspaper clippings and talk about them in front of the class. With so many low information people in the population, I doubt this is being done any more. But it should be. By encouraging people to follow the news as early as possible in life, we're encouraging them to engage in the world around them and learn from it.

What are you waiting for, go get your news fix! Problem solved!

Maybe it's time to rethink how you look at content

Posted on January 22, 2017 at 3:20 PM

Content marketing isn't a cookie cutter solution. You've to to do what works best for your organization. And what's best isn't just spewing out any old content to stay on the radar. It's got to be targeted and resonate with your audiences. Take your time, look at what works and what doesn't and then move forward. This is an informative article from Adam Kleinberg in AdWeek. http://bit.ly/2jmnhKQ

A look at the relationship between content marketing and public relations

Posted on January 22, 2017 at 2:40 PM

An insightful look at the relationship between content marketing and public relations. http://bit.ly/2j1OwcG

The brand building effects of PR

Posted on January 22, 2017 at 2:35 PM

These three public relations secrets that will help build your brand. http://bit.ly/2kh9g5q