Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

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CycleBar Leaside interviewed by 24 hrs Toronto

Posted on March 21, 2017 at 10:20 AM Comments comments (0)

Turkington PR recently worked with Qn Q Communications to secure coverage for their client, CycleBar Leaside. CycleBar Leaside is the first CycleBar franchise in Canada and just opened up in March. This interview was secured for the Canadian franchisee, Doug Lennox. http://bit.ly/2n3OOna

Mayura by Chef Ranveer Brar covered in MyMississauga.ca

Posted on March 10, 2017 at 2:05 PM Comments comments (0)

Mayura by Chef Ranveer Brar, celebrity chef and judge on Master Chef India, is now open for its soft-launch. See this artice detailing the launch on MyMississauga.ca - http://bit.ly/2mbhGsp.

CycleBar Leaside interviewed by Leaside Town Crier

Posted on February 8, 2017 at 2:05 PM Comments comments (0)

A great article in the Leaside Town Crier based on an interview I  arranged for On Q Communications client CycleBar Leaside co-owner Doug Lennox. http://bit.ly/2kmuCut

Mayura Fine Indian Dining by Chef Ranveer Brar covered in Canadian Restaurant News

Posted on January 24, 2017 at 10:45 AM Comments comments (0)

Check out this great interview with Canadian Restaurant News, arranged in advance of the opening of Chef Ranveer Brar's first Canadian restaurant. Chef Brar is a world renowned chef from India and is also a celebrity judge on Master Chef India.


A simple way to identify and combat fake news

Posted on January 22, 2017 at 3:50 PM Comments comments (0)

It's becoming more and more common to hear about fake news stories being circulated online. As this trend continues to grow, I find people asking me more often about how we can combat it. When I ask them where they get their news, very few of them respond by telling me that they regularly read, watch or listen to the news. So clearly a large part of the problem is a low information population.

So what's the solution?

It's actually fairly simple. People need to pay more attention. They need to tune in to the world around them by reading a newspaper regularly (an e-newspaper works too) or catching news on the radio or even the 11 o' clock news at the end of the day. The more familiar people make themselves with news, over time, the more absurd the fake news stories that are being circulated will sound. Faced with an absurd story that doesn't seem to jive with other news stories they're now familiar with will cause people to think twice before hitting the share button on social media. It may even cause them to do a quick web search to see if there are other sources to back up the news that sounds 'out of wack.'

For me, my interest in the news and what was going on around me started in grade school when we had to bring in newspaper clippings and talk about them in front of the class. With so many low information people in the population, I doubt this is being done any more. But it should be. By encouraging people to follow the news as early as possible in life, we're encouraging them to engage in the world around them and learn from it.

What are you waiting for, go get your news fix! Problem solved!

Maybe it's time to rethink how you look at content

Posted on January 22, 2017 at 3:20 PM Comments comments (0)

Content marketing isn't a cookie cutter solution. You've to to do what works best for your organization. And what's best isn't just spewing out any old content to stay on the radar. It's got to be targeted and resonate with your audiences. Take your time, look at what works and what doesn't and then move forward. This is an informative article from Adam Kleinberg in AdWeek. http://bit.ly/2jmnhKQ

A look at the relationship between content marketing and public relations

Posted on January 22, 2017 at 2:40 PM Comments comments (0)

An insightful look at the relationship between content marketing and public relations. http://bit.ly/2j1OwcG

The brand building effects of PR

Posted on January 22, 2017 at 2:35 PM Comments comments (0)

These three public relations secrets that will help build your brand. http://bit.ly/2kh9g5q

10 Principles for Creating an Effective Public Relations Plan

Posted on January 22, 2017 at 2:30 PM Comments comments (0)

I often talk about principles 1, 2, 4 & 9 when I'm introducing people to the concept of public relations. http://bit.ly/2iRCtno

It's not rocket science...

Posted on January 21, 2017 at 3:00 PM Comments comments (0)


Public relations isn’t rocket science. With time and effort any business can implement the fundamentals to generate a buzz about their products or services. It comes down to opportunity cost. Do you want to devote all your time to the product or service you’re offering or do you want to take time away from that to identify the right journalists, bloggers, influencers, etc. to talk to? Or do you want to bring in a specialist that whose focus is entirely on developing a strategy to keep your brand visible and top of mind with the key traditional and social media related to your field?

Many start-up companies can’t afford to hire a public relations specialist or an agency. But for the venture to grow to the next level and become a thriving industry leader, visibility and credibility must be built. And marketing alone is only half the equation. While marketing efforts can help to raise visibility, public relations gets others talking about your brand and acts like word-of-mouth on steroids. In other words, it is what builds the credibility of the brand. Working in tandem, marketing and public relations drive visibility and credibility and call your customers to action.

A simple first step

There’s no need to be daunted by public relations. Even if you’re a small company you can take the first few steps yourself. Remember a little company called Starbucks? When they first started out they relied entirely on public relations efforts without any advertising. So don’t be afraid to refine your message and reach out to local media and other outlets that focus on your industry. On your first try, start local and see how it goes. Then build you media contact list and broaden your outreach. Each contact you make with media and each interview will start to build your credibility with both journalists and your target audiences.

The second step

Consistently keep up the outreach and pretty soon you be getting regular coverage. But beware, if you stop for a period of time and then start up again, it can be just like starting from scratch. If generating consistent buzz about your brand begins to take too much of your focus, rather than stopping, it may be time to consider brining in a public relations specialist to focus spreading your brand’s message while you focus on growing the company.