|Posted on March 17, 2019 at 9:00 PM||comments (0)|
PR professionals should act as a bridge between their clients/organizations and journalists. The goal should be to make their job easier and tell a story that is of value to their audiences. bit.ly/2FjY7tZ
|Posted on March 13, 2019 at 1:45 PM||comments (0)|
When it comes to crisis communications we often think about how to get the organization's key messages to external audiences like the media. But we should never forget another important audience, employees. Here's a helpful article that outlines how to make sure that your employees are kept up to speed during a crisis situation. http://bit.ly/2O0GuSC
|Posted on February 1, 2019 at 12:10 PM||comments (0)|
A news conference is a media event to which newsmakers invite journalists to hear them speak and, afterwards, ask questions.
There are two main reasons for holding a news conference.
|Posted on January 21, 2019 at 7:50 PM||comments (0)|
Before implementing any kind of public relations campaign, it is important to know who you are speaking to.
In short, you must identify your target audiences.
These are the people who will be impacted by the key messages you’re planning to communicate. The more information you can gather on each stakeholder group the easier it will be to develop objectives, strategies and tactics for talking to them.
The key to properly defining target audiences is to understand how they are involved and affected by the story you’re telling. What do they know about it? How do they feel about it? Are they a part of it? And how will they react to it?
You might define your target publics based on geography, demographics, psychographics, covert power, position, membership, reputation (i.e. opinion leaders, influencers), or role. These can be used alone or in combination in order to identify audiences.
Identifying your audience is key to deciding which media should be used to communicate with them.
|Posted on January 18, 2019 at 11:30 PM||comments (0)|
Some excellent writing tips here to get your creative juices flowing. An additional one that I find works well is to be an avid reader. Read the news, read blogs, read a wide range of books. This opens up a lot of ideas that you can expand on. http://bit.ly/2Djqpnc
|Posted on January 15, 2019 at 11:30 PM||comments (0)|
Good practices for all communicators to remember. I especially like the advice to think like a journalist and to pay attention to the type of emails you would skip in your own inbox. Self awareness can improve your pitching. http://ow.ly/1rBs30nk4JN
|Posted on January 12, 2019 at 6:50 PM||comments (0)|
Some valuable insights in this article on the power of brand advocates. Public Relations is key to building a sustainable roster of brand advocates for your product or service. http://ow.ly/FcHX30ni1mN
|Posted on January 12, 2019 at 4:20 PM||comments (0)|
On a number of occasions I have come across people and organizations who view public relations / corporate communications in much the same way as advertising. They expect to see instant results.
When you place an ad you know when and where it will appear. In fact, you will even be able to pick the dates or length of time you would like the ad to run. You'll also know exactly what size it will be.
With public relations, you won't know exactly when and where it will appear (initially) and you won't know how long any resulting article might be.
Public Relations is about investment. Investment of time, building relationships and building trust. Professionals in the communication field help to manage these investments on behalf of their clients.
Reporters need to know that you are a reliable resource. They need story ideas from you that are targeted towards the audience of their particular publication/media outlet. PR professionals work to ensure that these requirements are met through keeping media contacts cross numerous industries.
At times, there will be a lot of back and forth with reporters to work out the details of stories. It might take a few weeks, or even a few months, to nurse the story to eventual publication. There may be a number of angles that need to be covered. Different publications might look at the story from a different viewpoint or be interested in different aspects of the story.
The payoff in all of this is that articles published by local, regional and national media outlets will convey a lot more information about your product, service or organization. Not only will it re-enforce the marketing efforts already undertaken, it will create a buzz and provide credibility that marketing alone simply cannot provide.
|Posted on January 8, 2019 at 8:40 PM||comments (0)|
Well... January 1 has come and gone and so has another Courage Polar Bear Dip. This year's event was another huge success. The event surpassed the goal of raising $120,000 for fresh water projects in the Democratic Republic of the Congo and Iraq. 2019 was also a great year for the Courage Polar Bear Dip's media coverage. The event was covered regionally and nationally in every major news outlet. A few of these are included below:
Oakville Beaver: Hundreds take icy plunge in Oakville's Courage Polar Bear Dip 2019
Global News Toronto: Over 700 people celebrated New Years2019 by jumping into Lake Ontario
CBC Metro Morning: Polar Bear Dip in Oakville going start for 34 years
|Posted on August 22, 2018 at 5:25 PM||comments (0)|
If you have been in business for even a short while, the chances are that you have collected a number of email addresses from people who are interested in your product or service. This is gold! These are people who are interested in what you offer. In other words, they’re a ‘warm lead’. So you need to nurture them by offering nuggets of your expertise in regular email newsletters. This will help you hang on to them for the long term and eventually turn them into ‘ambassadors’ for your brand who will share your message with their networks.
Email will allow you to engage your network in a two way conversation. You can inform them when new products are available or drive traffic to your website when a new blog has been posted.
And, unlike social media platforms such as Google or Facebook, your email list offers stability. Social media networks may change their algorithms and negatively impact the reach of your communications. Suddenly you may not be able to reach as much of your audience as you used to. You own your email contacts. Social media platforms used to reach potential customers own the audience and can take it away from you at any time.
So, protect yourself from the volatility of search algorithms on social platforms and ensure that a higher number of engaged audience members view your content on a consistent basis. Take every opportunity possible to ask people that interact with your business to provide an email address and keep growing your email list.