Turkington Public Relations

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Peter's Blog

Identifying your audience

Posted on January 21, 2019 at 7:50 PM



Before implementing any kind of public relations campaign, it is important to know who you are speaking to.


In short, you must identify your target audiences.


These are the people who will be impacted by the key messages you’re planning to communicate. The more information you can gather on each stakeholder group the easier it will be to develop objectives, strategies and tactics for talking to them.


The key to properly defining target audiences is to understand how they are involved and affected by the story you’re telling. What do they know about it? How do they feel about it? Are they a part of it? And how will they react to it?


You might define your target publics based on geography, demographics, psychographics, covert power, position, membership, reputation (i.e. opinion leaders, influencers), or role. These can be used alone or in combination in order to identify audiences.


Identifying your audience is key to deciding which media should be used to communicate with them.

Categories: Public Relations, Corporate Communications, Public Relations Strategy

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