Turkington Public Relations

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Peter's Blog

Public relations requires strategic thinking

Posted on May 19, 2019 at 7:35 PM

As public relations professionals, it's important that we think strategically. It's easy to slip into tactical thinking. But we must remember the bigger picture.


Paul J. H. Shoemaker breaks down the six habits that you need to have to be a true strategic thinker in his book "Six Habits of True Strategic Thinkers." They are:


  • Anticipate
  • Think critically
  • Interpret
  • Decide
  • Align
  • Learn


Categories: Public Relations, Corporate Communications, Public Relations Strategy

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