Turkington Public Relations

As public relations professionals, it's important that we think strategically. It's easy to slip into tactical thinking. But we must remember the bigger picture.

Paul J. H. Shoemaker breaks down the six habits that you need to have to be a true strategic thinker in his book "Six Habits of True Strategic Thinkers." They are:

• Anticipate
• Think critically
• Interpret
• Decide
• Align
• Learn