|Posted on May 21, 2019 at 4:10 PM|
Public Relations works best when you build relationships with journalists. Doing this ensures that you're seen as a credible source of information. Soon, reporters will start to contact you regularly as a resource for their stories.
Social Media can be used to build and maintain relationships with reporters. Share their articles, like their posts, help them to build visibility for stories that aren't just about you, your product or service.
Don't forget, it's not always about pitching journalists. Take the time to listen as well. Soon your relationship with them will be more like a two-way bridge than a megaphone.