Turkington Public Relations

When communicating in a crisis, it is critically important to have clear, concise, easy to understand messages.

And, for the most part, we have seen that during the COVID-19 pandemic.

The one key area where there has been confusion is around the messaging on gathering sizes. We all know that COVID-19 spreads when people are crowded together in confined spaces. But many Ontarians became confused when the province introduced social bubbles of 10 people. On top of this, the province was advocating indoor gathering sizes of 50 people and outdoor gathering limits of 100 people.

However, the recent announcement of more restrictive gathering limits is much clearer (10 indoors and 25 outdoors). Read the details here.

Overall, all levels of government have been effective in communicating the golden rules:

1. Wash hands.
2. Practise physical distancing (stay 2m apart).
3. Wear a face mask when required.