Turkington Public Relations

Building your brand through traditional & social media

Peter's Blog

What we can learn from our personal relationships and apply to PR

Posted on January 22, 2022 at 3:20 PM

I've written before about how you need to know your audience in order to be able to communicate effectively. In fact, many #marketing and #communications experts have said the same thing in different ways in many different articles you can find online. It's easy to say, but is it so easy to do?

It actually is...

The secret to being a good communicator is to be a good listener. Our best personal relationships with friends are often so because of this. During our conversations, we hear each other, pick up on each other's needs and offer support and encouragement accordingly.

The same approach can be applied when preparing #keymessages to communicate on behalf of your #brand, #product or #service. With #socialmedia, it's even easier to do today. And, there are tools out there to help you do it.

Hearing your audience not only helps you understand their needs and refine your message, it can help you engage with them more effectively.

Categories: Public Relations, Marketing Communications, Public Relations Strategy