|Posted on May 9, 2019 at 1:55 PM|
In business, as in life, it is important to be proactive and forward thinking. You can't safely protect the value of your brand if you become complacent and reactive. What do I mean by reactive? By reactive, I mean only communicating on behalf of your brand when forced to do so. When asked to respond by a customer or client. Being reactive allows others take control of the opinion of your brand. Being proactive and communicating regularly ensures that people are getting enough information to formulate a positive opinion of your brand, product, or service.
At Turkington PR, our tag line is, "We get you into the news. And, if IT hits the fan...we get you out of the news." By helping our clients be proactive, we greatly reduce the chance that they'll have to be reactive and ask us to "pull them out of the news."